10 Major Benefits of Using Promotional Videos

Video is an Important form of B2C and B2B Marketing, as consumers prefer watching a video than reading about a product. It helps audience to grasp things quickly and visualise the information. Each month youtube platform is said to receive nearly 1 billon videos.

Today every business irrespective of the domain they are into spends money & strives to make innovative videos in various concepts that would help them differentiate their brand in the crowded Marketplace.

Benefits of a Promotional Video

Best video creation company in Coimbatore

Brand Awareness:

With video branding a connection is formed, brand logo and colour integration in the video makes the brand more memorable. Along with branding, if you also incorporate the personality, it will let your visitors feel what you represent.

Increases audience Reach:

With rising mobile users, internet and advanced technologies, youtube video consumption rises 100%. With increased screen time audience will grow larger than ever before and continue to offer businesses the highest ROI.

Improves Google ranking

Having a video on the site forces the audience to spend more time interacting with the website. Posting a video in YouTube reaches more people and this helps you to show up on the first page of search results.

Best video creation company in Coimbatore

Builds trust & credibility

Videos can be made use in multiple ways – embedding Intro, product video, in a website, testimonials into your email marketing campaigns can help build trust among your customers.

Ease Communication

Promotional videos can be educational or entertaining, it brings many forms of communication together (sound, pictures, words) and helps audience easily relate & understand the message being projected. Even a difficult concept can be created as an animated video to bring it to life. They include entertainment, simplicity, and nostalgia to appeal to your audience.

Boost Conversion

75% of videos are said to influence purchasing behaviour and increase conversions. Further consumers who watched how to use a product video have subsequently bought the product.

Reaps great ROI

Even though the efforts & cost we need to deploy for Video production is immense the returns out of this ad format seems to be quite high comparing other form of advertising. According to survey videos have a strong return on investment.

Best video creation company in Coimbatore

Exceed the Market Competition

Videos can market a Complex message in a simple and best understandable way. This lets business tell brand’s story to consumers and see results lively, imaginarily compare the results with those of the others & prove themselves superior over opponents.

Increases Brand Reach

Videos help gain brand reach when viewer likes and shares in his social Platform. To connect with bigger audience network and to broaden the reach of your marketing campaigns you need to get on creating videos that enhances memory retention and position yourself as an authority in your field.

Enhances PR efforts

Event , Community service videos , testimonials videos, MD speaks video  creates an authentic connection with the public and enhances  your business reputation & helps build within the community.

Comments

Post a Comment

Popular posts from this blog

Digital Marketing Services in Coimbatore

Image
In today's digital age, establishing a strong online presence is imperative for businesses looking to thrive in Coimbatore's competitive market. As technology continues to evolve, so do the strategies and techniques used in digital marketing. In this blog post, we'll explore the landscape of digital marketing services available in Coimbatore and how they can benefit local businesses. Digital Marketing Services in Coimbatore The Digital Marketing Landscape in Coimbatore Coimbatore, often referred to as the "Manchester of South India," is a hub of industrial and commercial activity. With a burgeoning economy and a growing number of businesses, the demand for digital marketing services has seen a significant rise. From small startups to established enterprises, businesses in Coimbatore are recognizing the importance of leveraging digital channels to reach their target audience effectively. Services Offered by Digital Marketing Agencies Search Engine Optimiz...
Read more

How Can a Branding Agency Help My Business?

Image
In today's competitive marketplace, standing out is crucial for the success of any business. One of the most effective ways to differentiate yourself is through strong, strategic branding. This is where a branding agency comes into play. But how exactly can a branding agency help your business? Let's explore the various ways. 1. Crafting a Unique Identity A branding agency helps your business develop a unique identity that resonates with your target audience. This includes creating a compelling logo, choosing a distinctive color palette, and designing consistent visual elements that represent your brand. By crafting a unique identity, a branding agency ensures your business stands out from competitors and leaves a lasting impression on customers. Branding Agency in Coimbatore 2. Building Brand Awareness One of the primary goals of a branding agency is to build brand awareness. This involves creating and implementing strategies that increase your brand's visibility...
Read more

10 Reasons Why Your Business Needs a Branding Agency

Image
In today’s competitive marketplace, standing out is more challenging than ever. A strong brand can be the difference between a thriving business and one that gets lost in the noise. Here are ten compelling reasons why your business needs a branding agency. Branding Agency in Coimbatore 1. Expertise and Experience Branding agencies bring a wealth of knowledge and experience to the table. Their teams are composed of experts who have worked with various industries and understand the nuances of effective branding. This expertise can be invaluable in creating a brand that truly resonates with your target audience. 2. Objectivity and Perspective An external branding agency can provide an unbiased perspective on your business. They can identify strengths and weaknesses that you might overlook, offering fresh ideas and innovative solutions to position your brand effectively in the market. 3. Consistency Across All Channels Consistency is key in branding. A branding agency ensures that your...
Read more